Schedule
All events at Wilmington Convention Center (unless otherwise noted)
The Exhibit Hall is open continuously from 10AM-5PM on Thursday, Sept. 15, and 10AM-3PM on Friday, Sept. 16. Passes to the Exhibit Hall are just $5 each if registered online by August 12, and $10 thereafter.
Thursday, September 15, 2011
Education Sessions, Click here to learn more about the speakers.
Space is limited, register for the education sessions now!
New Value Pass available! The Value Pass includes entry to the exhibit hall on both days, the education sessions, the dinner cruise, and the keynote breakfast. Register online for the Value Pass for $125 by August 12, or $140 thereafter.
9:00 AM-10:00 AM — “Managing for Profitability”, by Larry Carter, Sr. Director of Business Resources at Sysco Raleigh.
10:30 AM-12 Noon — “Secrets of Successful Site Selection”, by Marty Kotis III, President and CEO at Kotis Properties, Inc. .
1:00 PM-2:00 PM — “Effective Hospitality Marketing: How to get ahead and stay ahead of your competition, forever” by Jonathan Munsell, Founder of Restaurant Success System. The content of this session is perfect for a restaurant, hotel or tourism destination.
Do you know the difference between a marketing plan and a planner? What would your sales be if you were 3 months ahead of your competition? This session includes how to build a social media calendar.
2:30 PM-4:00 PM — “Boosting Your Profits with Accurate Recipe Costing and Menu Engineering” By Mark Kelnhofer, President and CEO at Return on Ingredients, LLC. .
4:30 PM-5:30 PM — “Upgrading Your Draft Beer Service” with tasting at the end, by Nicole Erny and (tentatively) Ray Daniels from the Cicerone program.
Hospitality Expo
10:00AM-5:00 — Exhibit Hall
Evening Activity
6:30 PM- 8:30 PM — Welcome Aboard: Dinner Cruise on the Cape Fear River. Join us for an exclusive scenic trip on the historic Cape Fear River. $55 a person.
Capacity limited to 300. Register early to be part of the fun!
Click here for more information
Friday, September 16, 2011
8:00 AM-10:00 AM — Welcome Address: Breakfast with Keynote Speaker.
Brian Payea, TripAdvisor Head of Industry Relations, will be the Keynote Speaker at the Welcome Show. Brian will share insights in the national trends of online reputation tools and offer guidance in becoming a leader online. Click here for more information on the Keynote Breakfast.
Hospitality Expo
10:00 AM-3:00 PM — Exhibit Hall
1:00 PM Certified Cicerone® Beer Exam — Written exam with short answer and essay questions plus beer tasting and a demonstration component, A grade of 80% overall and at least 70% on the tasting portion will be required to pass. About the Cicerone program: The word Cicerone (pronounced sis-uh-rohn) has been chosen to designate those with proven expertise in selecting, acquiring and serving today’s wide range of beers. The titles “Certified Cicerone(tm)” and “Master Cicerone(tm)” are protected certification trademarks. Only those who have passed the requisite test of knowledge and tasting skill can call themselves a Cicerone. Registration for the exam is $345 and is done directly with the exam administrator at http://www.cicerone.org.
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Education Sessions
10:30 AM- 11:30AM —
“Top Ten Ways to Improve your Online Reputation,” by Brian Payea, Head of Trade Relations at TripAdvisor.
Brian will discuss hints and strategies for improving your rank on TripAdvisor and grabbing the attention of travelers.
12:00 PM -1:00 PM — “Simplified Mobile & Social Media Marketing: “ Relax….Take a deep breath and put a sensible plan in place.” by Conrad Carney, CEO at CMS Text
You don’t have to be a techie. This seminar will simplify the process and give you the information you need to know to make it happen. How to integrate mobile marketing and social media so that you fill empty seats, make more profits and best of all do it inexpensively!
·Learn how to fill empty seats with Mobile & Social Media Marketing
·What to do & what to avoid
·How to get started
Raffle item: One free year of CMSText service (Value $708
1:30 PM – 2:30 PM — “Extreme Lodging & Restaurant Sanitation: Keeping the Health Department happy and Ensuring the Safety of Your Customers and Your Brand,” by Amanda Gordon, COO at Preferred Service LLC. How to restore the safety and shine to your kitchen, deli, bakery, or restroom and steps to avoid foodborne illnesses.
